Allocated and promoted land wanted
Land allocated in a plan or put forward to a call for sites or candidate site process. England and Wales.
Allocated land is identified for development in an adopted local plan (England) or Local Development Plan (Wales). Promoted land has been put forward through a call for sites or candidate site process. Both are strong signals of potential, and we buy or take options on such land.
- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
What allocated and promoted land do we want?
If your land is allocated in a plan, or you have submitted it to a call for sites, the council has already started considering it for development. We can buy allocated land or take it forward through promotion and an application.
- Land allocated for housing in an adopted plan
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
- Parts of larger allocations owned separately
- Land in a neighbourhood plan allocation
What decides whether a site works?
Land that has been allocated or put forward to the council is often the most advanced land a private owner holds. We look at the allocation policy, the evidence the council expects and the route to an application.
Plan stage
An adopted allocation carries more weight than a draft one or a call-for-sites submission.
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Existing agreements
Land may already be under option or promotion; we check for exclusivity.
Shared allocations
Where several owners hold one allocation, collaboration and equalisation matter.
Evidence base
Councils expect technical evidence on deliverability.
Is it different in England and Wales?
England. The Planning and Infrastructure Act 2025 introduced Environmental Delivery Plans and a Nature Restoration Levy in England, which over time may offer an alternative to site-by-site mitigation for some environmental issues.
Wales. In Wales, planning decisions are guided by Planning Policy Wales and Future Wales: the National Plan 2040, with land for housing identified through each council's Local Development Plan, including candidate site stages when plans are reviewed.
What should I have ready?
None of this is essential to get started, but it helps us give a firmer view sooner:
- The allocation policy reference or call-for-sites submission
- Any promotion or option agreement (current or ended)
- Plan of your ownership within the allocation
- Technical reports already prepared
How we buy
Ways to sell allocated and promoted land to us
Subject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractWhere
Allocated and promoted land wanted by area
Choose your county to see what we look for locally and the towns we cover.
England
- Bedfordshire
- Berkshire
- Bristol
- Buckinghamshire
- Cambridgeshire
- Cheshire
- Cornwall
- County Durham
- Cumbria
- Derbyshire
- Devon
- Dorset
- The East Riding of Yorkshire
- East Sussex
- Essex
- Gloucestershire
- Greater London
- Greater Manchester
- Hampshire
- Herefordshire
- Hertfordshire
- The Isle of Wight
- Kent
- Lancashire
- Leicestershire
- Lincolnshire
- Merseyside
- Norfolk
- North Yorkshire
- Northamptonshire
- Northumberland
- Nottinghamshire
- Oxfordshire
- Rutland
- Shropshire
- Somerset
- South Yorkshire
- Staffordshire
- Suffolk
- Surrey
- Tyne and Wear
- Warwickshire
- The West Midlands
- West Sussex
- West Yorkshire
- Wiltshire
- Worcestershire
Wales
What happens next
Send the basics
A postcode or plan and a few lines about the land are enough to start.
We do the homework
We check planning history, policy, flood maps and access at no cost to you.
We explain the options
You get a written proposal covering price, structure and timing.
Agree and proceed
Once you are happy, solicitors are instructed and the deal moves forward.
Questions
Allocated and promoted land: common questions
My land is in a call for sites. Does that mean it will be allocated?
No. A submission only means the council will assess it. Good technical evidence and a clear access plan improve the chances.
Is there an equivalent of a call for sites in Wales?
Yes. Welsh councils run candidate site stages when preparing or reviewing their Local Development Plans.
My land was under an option that expired. Can you take over?
Yes, if the earlier agreement has properly ended. We will want to see it to confirm there is no continuing exclusivity.
Do you buy part of an allocation?
Yes. Where an allocation is split between owners, we can buy or take an option on one part and work with the others.