Allocated and promoted land wanted in Merseyside
We are actively looking for allocated and promoted land in Merseyside and the surrounding area, with or without planning permission.
Land that has been allocated or put forward to the council is often the most advanced land a private owner holds. We look at the allocation policy, the evidence the council expects and the route to an application.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
Is your land in Merseyside the kind we want?
Merseyside centres on Liverpool, with Birkenhead and Wallasey across the Mersey, Southport and Formby on the coast, and towns such as St Helens, Bootle, Huyton and Kirkby. Green Belt separates many of these places and covers much of the remaining open land, so most housing comes from previously developed land, docks, former industrial estates and town-centre sites. Grey belt and small fringe sites can also come forward.
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
- Parts of larger allocations owned separately
Regeneration areas along the Liverpool and Birkenhead waterfronts, and around Merseyrail stations, are a focus for higher-density homes. The coast from Southport to the Wirral includes internationally protected dunes and estuary habitats, so coastal schemes often need habitats assessment and recreation mitigation.
What decides whether a site in Merseyside works
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Existing agreements
Land may already be under option or promotion; we check for exclusivity.
Shared allocations
Where several owners hold one allocation, collaboration and equalisation matter.
National policy in England now recognises "medium development" of 10 to 49 homes on sites up to 2.5 hectares, and asks councils to allocate at least 10% of their housing on sites of one hectare or less and a further 10% on sites of one to 2.5 hectares.
In England, a planning permission normally has to be implemented within three years unless the council sets a different period, and councils aim to decide minor applications within eight weeks and major ones within thirteen.
Four ways to sell to us
Subject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractHow a sale to us works
Send the basics
A postcode or plan and a few lines about the land are enough to start.
We do the homework
We check planning history, policy, flood maps and access at no cost to you.
We explain the options
You get a written proposal covering price, structure and timing.
Agree and proceed
Once you are happy, solicitors are instructed and the deal moves forward.
Allocated and promoted land in Merseyside: common questions
My land is in a call for sites. Does that mean it will be allocated?
No. A submission only means the council will assess it. Good technical evidence and a clear access plan improve the chances.
Do you buy part of an allocation?
Yes. Where an allocation is split between owners, we can buy or take an option on one part and work with the others.
Do you buy allocated and promoted land in Merseyside?
Yes. We buy allocated and promoted land in Merseyside and throughout Merseyside, as well as elsewhere in England and Wales. Tell us where the land is and we will give you a free appraisal.
Do I need to pay anything to have land in Merseyside assessed?
No. Our appraisal is free and there is no obligation to sell to us.
