Allocated and promoted land wanted in Hertfordshire
If you own allocated and promoted land in or around Hertfordshire, we would like to hear about it. We buy directly and give a free, no-obligation appraisal.
If your land is allocated in a plan, or you have submitted it to a call for sites, the council has already started considering it for development. We can buy allocated land or take it forward through promotion and an application.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
Is your land in Hertfordshire the kind we want?
Hertfordshire is a county of medium-sized towns, including Watford, Hemel Hempstead, Stevenage, St Albans, Welwyn Garden City, Hatfield and Hitchin, with many villages between them. Most of the county lies within the Metropolitan Green Belt and the Chilterns National Landscape covers the west, so grey belt, previously developed land and infill sites are especially important. Larger growth is usually planned as urban extensions and new communities through local plans.
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
- Land in a neighbourhood plan allocation
The M1, A1(M), M25 and several commuter rail lines into London make many Hertfordshire villages well connected to stations, which revised English planning policy treats as a factor in favour of development. Former employment sites, garages, yards and paddocks on town edges are common sources of smaller housing land.
Before we make an offer in Hertfordshire
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Shared allocations
Where several owners hold one allocation, collaboration and equalisation matter.
Evidence base
Councils expect technical evidence on deliverability.
Where an English council cannot show a five-year supply of housing land, or its Housing Delivery Test result falls below 75%, the August 2026 NPPF can give policy support to suitable housing outside settlement boundaries.
In England, a planning permission normally has to be implemented within three years unless the council sets a different period, and councils aim to decide minor applications within eight weeks and major ones within thirteen.
Allocated and promoted land wanted in towns across Hertfordshire
Choosing how to sell
Outright purchase
We agree a price and buy the land, with no planning condition attached.
Outright purchaseSubject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractWhat happens after you get in touch
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Your questions answered
My land is in a call for sites. Does that mean it will be allocated?
No. A submission only means the council will assess it. Good technical evidence and a clear access plan improve the chances.
Is there an equivalent of a call for sites in Wales?
Yes. Welsh councils run candidate site stages when preparing or reviewing their Local Development Plans.
How quickly can you look at a site in Hertfordshire?
For most sites we can give an initial view once we have the location and a plan. Detailed checks follow if the land looks suitable.
Do I need to pay anything to have land in Hertfordshire assessed?
No. Our appraisal is free and there is no obligation to sell to us.
