Strategic land wanted in Greater London
If you own strategic land in or around Greater London, we would like to hear about it. We buy directly and give a free, no-obligation appraisal.
Strategic land means sites big enough to need long-term promotion, infrastructure and often a local plan allocation. Owners typically keep the land while it is promoted and are paid when planning is secured and the land is sold.
- Size
- 50+ homes
- Planning
- Usually without
- Areas
- England & Wales
- Ways we buy
- Option or JV
What strategic land we want near Greater London
Outer London, from Romford and Bexley to Uxbridge, Barnet, Croydon and Sutton, contains most of the capital's remaining land opportunities. Around the edge, the Metropolitan Green Belt and Metropolitan Open Land protect open space, and a small part of the Kent Downs National Landscape lies in the south-east. Sites usually come forward as small infill plots, garage courts, backland, former commercial buildings and occasional grey belt land on the urban fringe.
- Land for 50 or more homes next to a town or larger village
- Sites that could form part of a local plan allocation
- Land near railway stations or good bus routes
- Land with more than one possible access point
London planning is shaped by both the London Plan and borough plans, with higher densities expected near stations and town centres. Small sites, including garden land, yards and redundant commercial premises close to Underground, Overground, Elizabeth line or national rail stations, are the most common route to new homes in the outer areas.
What usually makes or breaks it
Infrastructure
Schools, roads, drainage and power capacity shape what a large site must provide.
Station proximity (England)
The August 2026 NPPF gives new support to suitable development within reasonable walking distance of well-connected stations.
Promotion costs
Technical studies and plan representations cost money; under an option we pay them up front, and any recovery from the price is capped in the heads of terms.
Since 6 August 2026, non-major development on sites of 0.2 hectares or less in England has generally been exempt from mandatory biodiversity net gain, unless priority habitat is affected. That makes many small sites simpler to bring forward.
The Planning and Infrastructure Act 2025 introduced Environmental Delivery Plans and a Nature Restoration Levy in England, which over time may offer an alternative to site-by-site mitigation for some environmental issues.
Some land in Greater London is designated Green Belt. If your land is within it, it may still qualify as grey belt or previously developed land under national policy, subject to the Golden Rules.
Parts of Greater London fall within Kent Downs National Landscape. Protected landscapes carry strong policy protection, so land in or next to them needs particularly careful assessment.
Choosing how to sell
Outright purchase
Rare before planning; more usual once an allocation or outline consent exists.
Outright purchaseSubject-to-planning contract
Possible for the first phase of a larger holding.
Subject-to-planning contractOption agreement
You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.
Option agreementJoint venture
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
Joint ventureFrom first call to completion
Tell us about the land
Use the form or call us with the location and a rough outline of the site.
Free appraisal
We review title, planning and constraints and tell you honestly what we think.
Written offer
If the site suits us, we set out an offer and the way we propose to buy.
Solicitors take over
Your solicitor and ours agree the contract; we keep you informed throughout.
Your questions answered
How long does strategic land take?
Often several years, because it may need a local plan allocation and then an outline permission. We are honest about timing for each site.
What if my neighbours own part of the best site?
We can help bring owners together under an equalisation arrangement so value is shared fairly, whoever ends up with the roads or open space.
Which planning rules apply to land in Greater London?
As Greater London is in England, national policy comes from the National Planning Policy Framework, revised in August 2026. Local policies in the council's development plan also apply.
Do I need to pay anything to have land in Greater London assessed?
No. Our appraisal is free and there is no obligation to sell to us.