Allocated and promoted land wanted in Purley
Looking to sell allocated and promoted land near Purley? We assess every site on its merits and explain the options in plain English.
If your land is allocated in a plan, or you have submitted it to a call for sites, the council has already started considering it for development. We can buy allocated land or take it forward through promotion and an application.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
Is your land in Purley the kind we want?
Around Purley, allocated sites and land put forward to the council are usually the furthest along, so they can often move faster than land at an earlier stage. Sitting about 12 miles south of central London, Purley is within Greater London, with Coulsdon and Croydon close by.
- Land allocated for housing in an adopted plan
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
- Land in a neighbourhood plan allocation
Outer London, from Romford and Bexley to Uxbridge, Barnet, Croydon and Sutton, contains most of the capital's remaining land opportunities. Around the edge, the Metropolitan Green Belt and Metropolitan Open Land protect open space, and a small part of the Kent Downs National Landscape lies in the south-east. Sites usually come forward as small infill plots, garage courts, backland, former commercial buildings and occasional grey belt land on the urban fringe.
Before we make an offer in Purley
Plan stage
An adopted allocation carries more weight than a draft one or a call-for-sites submission.
Shared allocations
Where several owners hold one allocation, collaboration and equalisation matter.
Evidence base
Councils expect technical evidence on deliverability.
The Planning and Infrastructure Act 2025 introduced Environmental Delivery Plans and a Nature Restoration Levy in England, which over time may offer an alternative to site-by-site mitigation for some environmental issues.
Some land in Greater London is designated Green Belt. If your land is within it, it may still qualify as grey belt or previously developed land under national policy, subject to the Golden Rules.
Our base is in Great Barr, Birmingham, about 113 miles away, and we buy land throughout England and Wales.
Choosing how to sell
Subject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractOption agreement
You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.
Option agreementWhat happens after you get in touch
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Your questions answered
Is there an equivalent of a call for sites in Wales?
Yes. Welsh councils run candidate site stages when preparing or reviewing their Local Development Plans.
Do you buy part of an allocation?
Yes. Where an allocation is split between owners, we can buy or take an option on one part and work with the others.
How quickly can you look at a site in Purley?
For most sites we can give an initial view once we have the location and a plan. Detailed checks follow if the land looks suitable.
Which planning rules apply to land in Purley?
As Purley is in England, national policy comes from the National Planning Policy Framework, revised in August 2026. Local policies in the council's development plan also apply.
