Allocated and promoted land wanted in Gloucester
If you own allocated and promoted land in or around Gloucester, we would like to hear about it. We buy directly and give a free, no-obligation appraisal.
Allocated land is identified for development in an adopted local plan (England) or Local Development Plan (Wales). Promoted land has been put forward through a call for sites or candidate site process. Both are strong signals of potential, and we buy or take options on such land.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
What allocated and promoted land we want near Gloucester
Around Gloucester, allocated sites and land put forward to the council are usually the furthest along, so they can often move faster than land at an earlier stage. As the county town of Gloucestershire, Gloucester anchors the area we cover here, along with Cheltenham, Stroud and Tewkesbury.
- Land allocated for housing in an adopted plan
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
Gloucestershire, as used here, includes the Bristol fringe towns of Kingswood and Yate as well as Gloucester, Cheltenham, Stroud, Tewkesbury and Cirencester. Green Belt lies between Cheltenham and Gloucester and around the Bristol edge, while the Cotswolds, Wye Valley and Malvern Hills National Landscapes cover much of the countryside. Sites typically include edge-of-town fields, village infill, farm buildings and former employment land along the M5.
Checks we make on allocated and promoted land in Gloucester
Plan stage
An adopted allocation carries more weight than a draft one or a call-for-sites submission.
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Existing agreements
Land may already be under option or promotion; we check for exclusivity.
The August 2026 NPPF supports homes within reasonable walking distance (around 800 metres) of well-connected railway stations, with minimum densities of 35 homes per hectare, or 45 near higher-frequency stations.
Parts of Gloucestershire are Green Belt, though not every town has any nearby. We check early whether a site is inside it and, if so, whether a grey belt or previously developed land case could apply.
Though we are based in Birmingham (roughly 49 miles away), distance is no barrier: we look at land across England and Wales.
Four ways to sell to us
Subject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractJoint venture
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
Joint ventureWhat happens after you get in touch
Send the basics
A postcode or plan and a few lines about the land are enough to start.
We do the homework
We check planning history, policy, flood maps and access at no cost to you.
We explain the options
You get a written proposal covering price, structure and timing.
Agree and proceed
Once you are happy, solicitors are instructed and the deal moves forward.
Questions owners in Gloucester ask
Is there an equivalent of a call for sites in Wales?
Yes. Welsh councils run candidate site stages when preparing or reviewing their Local Development Plans.
My land was under an option that expired. Can you take over?
Yes, if the earlier agreement has properly ended. We will want to see it to confirm there is no continuing exclusivity.
Can an agent introduce land in Gloucester to you?
Yes. Estate agents, land agents and planning consultants can introduce sites with the owner's consent. Any fee is agreed in writing before details are shared, confirmed by the owner in writing and paid only on completion.
Do I need to pay anything to have land in Gloucester assessed?
No. Our appraisal is free and there is no obligation to sell to us.
