Joint venture for land in Gloucestershire
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
A landowner joint venture is a partnership where the owner contributes land and we fund and manage planning and delivery, with the proceeds shared on an agreed basis after agreed costs are recovered. It can unlock more value than a sale but involves more risk, longer timescales and closer involvement.

Joint venture for land in Gloucestershire
We use joint ventures for suitable land across Gloucestershire. Gloucestershire, as used here, includes the Bristol fringe towns of Kingswood and Yate as well as Gloucester, Cheltenham, Stroud, Tewkesbury and Cirencester. Green Belt lies between Cheltenham and Gloucester and around the Bristol edge, while the Cotswolds, Wye Valley and Malvern Hills National Landscapes cover much of the countryside. Sites typically include edge-of-town fields, village infill, farm buildings and former employment land along the M5.
Flood risk from the Severn and its tributaries is a defining constraint around Gloucester and Tewkesbury, and sites near the tidal estuary need careful assessment. The M5 corridor between Gloucester and Cheltenham, and towns with railway stations such as Stroud and Yate, attract the most housing interest.
Where an English council cannot show a five-year supply of housing land, or its Housing Delivery Test result falls below 75%, the August 2026 NPPF can give policy support to suitable housing outside settlement boundaries.
Since 6 August 2026, non-major development on sites of 0.2 hectares or less in England has generally been exempt from mandatory biodiversity net gain, unless priority habitat is affected. That makes many small sites simpler to bring forward.
Parts of Gloucestershire are Green Belt, though not every town has any nearby. We check early whether a site is inside it and, if so, whether a grey belt or previously developed land case could apply.
Parts of Gloucestershire fall within Cotswolds National Landscape, Wye Valley National Landscape and Malvern Hills National Landscape. Protected landscapes carry strong policy protection, so land in or next to them needs particularly careful assessment.
In short: you contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed. It usually suits owners of larger or well-located sites; landowners who want a long-term interest; sites where a sale would undervalue the long-term potential. See how a joint venture works for the full process, pros and cons.
Land in Gloucestershire that often suits a joint venture
WantedLand with planning permission
We are interested in sites with planning across the Gloucester area, including smaller consents that larger housebuilders may pass over. An option if you would rather share in the build than sell outright.
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WantedLand without planning permission
Plenty of land around Gloucester has never had permission. What we look for first is whether new homes would fit with the existing pattern of the place. For owners who want a bigger share of the upside in return for more risk.
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WantedFarmland and paddocks
Fields that wrap around the edges of Gloucester and its neighbouring villages are the farmland we most want to talk about. Suits owners who want to stay involved and share the upside.
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WantedGreen Belt and grey belt land
If you own Green Belt land in Gloucestershire, its previous use and how enclosed it already is will shape whether a grey belt route exists. Possible for larger parcels where owners want to stay involved.
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WantedStrategic land
Around Gloucester, strategic sites tend to be the big fields between the built edge and the main roads, where a whole new neighbourhood could be planned. For owners who want a closer partnership and a share of the profit.
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WantedSmall sites
We want to hear about plots for a few homes anywhere around Gloucester, including ones a larger builder has already turned down. Possible if you want a share of the finished homes.
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WantedBarns and rural buildings
We look at barns and rural yards around Gloucester and give a straight view on whether conversion or replacement is realistic. Possible for larger farmyards.
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WantedAllocated and promoted land
We are interested in land around Gloucester at any plan stage, from a first submission to an adopted allocation. For owners of larger allocations who want to share in delivery.
Learn moreTowns we cover in Gloucestershire
Joint venture: questions
Do I need to put money in?
Not usually. In most landowner joint ventures the land is the owner's contribution and we fund the costs, which are recovered from the proceeds before profit is shared. Structures vary.
What if the venture does not get planning?
The agreement sets out what happens. In a simple contractual joint venture the land usually stays yours, but company or partnership structures, or a lender's charge, can change that, so take advice on the structure.
Is a joint venture right for me?
It suits owners comfortable with more risk and a longer timescale. We will say if a sale or option looks a better fit.
Do you use joint ventures for land in Gloucestershire?
Yes. We use joint ventures across Gloucestershire and the rest of England, where the structure suits the site and the owner.
