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How we buy · Kent

Option agreement for land in Kent

You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.

An option agreement gives us the right, but not the obligation, to buy land within an agreed period, usually once planning is secured. The landowner is usually paid an option premium on signing and keeps the land meanwhile. On option agreements we pay the landowner's reasonable legal costs, with a cap agreed in the heads of terms.

Hand signing a legal agreement with a fountain pen beside a land title plan edged in red

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Option agreement for land in Kent

Option agreement is one of four ways we buy land in Kent. Kent ranges from the Medway towns, Dartford and Gravesend on the Thames to Maidstone, Ashford, Canterbury, Tunbridge Wells and the coastal towns of Margate, Ramsgate, Folkestone and Dover. West Kent is largely Metropolitan Green Belt, while the Kent Downs and High Weald National Landscapes cover much of the countryside. Sites typically include edge-of-town fields, orchards and farmland, farm buildings, infill plots and brownfield land in the towns.

Nutrient neutrality advice has affected the Stour catchment around Canterbury and Ashford because of the protected Stodmarsh wetlands. High Speed 1 stations and the M2, M20 and A2 corridors are a focus for growth, while coastal flood risk matters on the Thames and Swale estuaries and Romney Marsh.

National policy in England now recognises "medium development" of 10 to 49 homes on sites up to 2.5 hectares, and asks councils to allocate at least 10% of their housing on sites of one hectare or less and a further 10% on sites of one to 2.5 hectares.

English councils keep brownfield land registers, and some previously developed sites can be granted permission in principle, a quicker way of establishing whether housing is acceptable before technical details are settled.

Some land in Kent is designated Green Belt. If your land is within it, it may still qualify as grey belt or previously developed land under national policy, subject to the Golden Rules.

Parts of Kent fall within Kent Downs National Landscape and High Weald National Landscape. Protected landscapes carry strong policy protection, so land in or next to them needs particularly careful assessment.

In short: you grant us the right to buy within a set period, usually for an option premium, while we pursue planning. It usually suits farmland and larger edge-of-settlement sites; strategic land needing local plan promotion; owners happy to wait for a better price. See how an option agreement works for the full process, pros and cons.

Land in Kent that often suits an option agreement

Edge-of-town meadow with timber survey stakes and orange marker pegs, houses along the far boundaryWanted

Residential development land

Around Maidstone, the residential land that tends to work is close to existing homes, shops and transport rather than out on its own. Suits larger or longer-term land where planning may take several years.

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Gently sloping green field next to an English village with a church tower behind a hawthorn hedgeWanted

Land without planning permission

Plenty of land around Maidstone has never had permission. What we look for first is whether new homes would fit with the existing pattern of the place. Suits bigger sites or longer timescales; you are paid a premium and keep the land meanwhile.

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Cleared former industrial yard with cracked concrete, a palisade fence and an old brick warehouse wallWanted

Brownfield land

Brownfield land in Maidstone tends to be well located for homes; the questions are usually about contamination, demolition and neighbours. Less common, but possible on larger regeneration land.

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Long rear gardens behind 1930s semi-detached houses with a gravel access lane along the bottomWanted

Garden and backland plots

Backland development in Maidstone turns on access and privacy; we look at both before suggesting whether an application is worth making. Helpful where several gardens are being combined over time.

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Horse paddock with post-and-rail fencing and a field gate on the edge of a village at eveningWanted

Farmland and paddocks

Around Maidstone, paddocks and fields beside existing homes can have real potential, even where they have been grazed or farmed for generations. The usual route for larger farmland: you keep farming and we promote the land.

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High aerial view of large farmland fields beside a market town, a ring road and a river lined with willowsWanted

Strategic land

Larger landholdings on the approaches to Maidstone are where strategic land usually comes from, particularly near transport links. The standard route: we fund promotion and you are paid on sale.

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Vacant single-storey industrial units with grey roller shutters and an empty tarmac forecourtWanted

Commercial and industrial sites

In Maidstone, industrial land that has drifted out of use can often be reimagined as homes, subject to the council's view on employment land. Possible for larger estates being phased out.

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Overgrown fenced plot with brambles and saplings behind a weathered hoarding between housesWanted

Sites with lapsed or refused planning

Sites around Maidstone with an old refusal can be worth a second look, especially where local or national policy has since changed. Suits larger sites needing a longer route.

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Towns we cover in Kent

Option agreement: questions

How is the price worked out?

Commonly as market value with planning, less an agreed discount and allowable costs, often with a minimum price. Take independent advice on the mechanism.

Do you really pay my legal costs?

On option agreements we pay the landowner's reasonable legal costs, up to a cap that we agree in the heads of terms.

What if you never exercise the option?

At the end of the option period the land is released, you normally keep the premium, and we remove our notice from your title.

Do you use option agreements for land in Kent?

Yes. We use option agreements across Kent and the rest of England, where the structure suits the site and the owner.

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