Strategic land wanted in Herne Bay
We are actively looking for strategic land in Herne Bay and the surrounding area, with or without planning permission.
Strategic land means sites big enough to need long-term promotion, infrastructure and often a local plan allocation. Owners typically keep the land while it is promoted and are paid when planning is secured and the land is sold.

- Size
- 50+ homes
- Planning
- Usually without
- Areas
- England & Wales
- Ways we buy
- Option or JV
What strategic land we want near Herne Bay
If you own a substantial holding near Herne Bay, the council's plan timetable will shape when and how it could be promoted. Herne Bay lies about 27 miles east of Maidstone in Kent. We also cover Whitstable, Canterbury, Faversham and the villages between them.
- Land for 50 or more homes next to a town or larger village
- Land near railway stations or good bus routes
- Land with more than one possible access point
- Sites already being considered by the council
Nutrient neutrality advice has affected the Stour catchment around Canterbury and Ashford because of the protected Stodmarsh wetlands. High Speed 1 stations and the M2, M20 and A2 corridors are a focus for growth, while coastal flood risk matters on the Thames and Swale estuaries and Romney Marsh.
Before we make an offer in Herne Bay
Infrastructure
Schools, roads, drainage and power capacity shape what a large site must provide.
Station proximity (England)
The August 2026 NPPF gives new support to suitable development within reasonable walking distance of well-connected stations.
Promotion costs
Technical studies and plan representations cost money; under an option we pay them up front, and any recovery from the price is capped in the heads of terms.
The Planning and Infrastructure Act 2025 introduced Environmental Delivery Plans and a Nature Restoration Levy in England, which over time may offer an alternative to site-by-site mitigation for some environmental issues.
Parts of Kent are Green Belt, though not every town has any nearby. We check early whether a site is inside it and, if so, whether a grey belt or previously developed land case could apply.
We are based in Great Barr, Birmingham, around 153 miles from Herne Bay, and we travel to see sites across England and Wales.
Four ways to sell to us
Outright purchase
Rare before planning; more usual once an allocation or outline consent exists.
Outright purchaseSubject-to-planning contract
We agree a price now and complete once a satisfactory planning permission is granted.
Subject-to-planning contractOption agreement
You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.
Option agreementHow a sale to us works
Send the basics
A postcode or plan and a few lines about the land are enough to start.
We do the homework
We check planning history, policy, flood maps and access at no cost to you.
We explain the options
You get a written proposal covering price, structure and timing.
Agree and proceed
Once you are happy, solicitors are instructed and the deal moves forward.
Frequently asked in Kent
How long does strategic land take?
Often several years, because it may need a local plan allocation and then an outline permission. We are honest about timing for each site.
Will I be paid anything before planning?
Under an option, owners are usually paid a premium on signing, with the main payment when the land is sold after planning.
Do you buy strategic land in Herne Bay?
Yes. We buy strategic land in Herne Bay and throughout Kent, as well as elsewhere in England and Wales. Tell us where the land is and we will give you a free appraisal.
Which planning rules apply to land in Herne Bay?
As Herne Bay is in England, national policy comes from the National Planning Policy Framework, revised in August 2026. Local policies in the council's development plan also apply.
