Strategic land wanted in Ascot
We are actively looking for strategic land in Ascot and the surrounding area, with or without planning permission.
Strategic land is a larger site, usually for 50 or more homes, that is brought forward over several years through the local plan or a major application. We look at strategic land across England and Wales, usually under an option agreement or joint venture.
- Size
- 50+ homes
- Planning
- Usually without
- Areas
- England & Wales
- Ways we buy
- Option or JV
Is your land in Ascot the kind we want?
Around Ascot, strategic sites tend to be the big fields between the built edge and the main roads, where a whole new neighbourhood could be planned. Ascot is in Berkshire, about 13 miles east of Reading. Nearby places include Bracknell, Egham and Crowthorne.
- Sites that could form part of a local plan allocation
- Land near railway stations or good bus routes
- Land with more than one possible access point
- Sites already being considered by the council
Berkshire is a string of large towns along the Thames Valley, including Reading, Slough, Bracknell, Maidenhead and Wokingham, with Newbury and smaller villages to the west. The east of the county is heavily constrained by the Metropolitan Green Belt, while the west falls partly within the North Wessex Downs National Landscape. Sites that come forward are often brownfield and town-centre land, edge-of-settlement fields and possible grey belt on the Green Belt fringe.
What decides whether a site in Ascot works
Local plan timing
Strategic sites usually move with the plan cycle, so we look at where the council is in its review.
Station proximity (England)
The August 2026 NPPF gives new support to suitable development within reasonable walking distance of well-connected stations.
Promotion costs
Technical studies and plan representations cost money; under an option we pay them up front, and any recovery from the price is capped in the heads of terms.
National policy in England now recognises "medium development" of 10 to 49 homes on sites up to 2.5 hectares, and asks councils to allocate at least 10% of their housing on sites of one hectare or less and a further 10% on sites of one to 2.5 hectares.
Parts of Berkshire are Green Belt, though not every town has any nearby. We check early whether a site is inside it and, if so, whether a grey belt or previously developed land case could apply.
Though we are based in Birmingham (roughly 94 miles away), distance is no barrier: we look at land across England and Wales.
Ways to sell strategic land in Ascot
Outright purchase
We agree a price and buy the land, with no planning condition attached.
Outright purchaseSubject-to-planning contract
Possible for the first phase of a larger holding.
Subject-to-planning contractJoint venture
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
Joint ventureWhat happens after you get in touch
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Frequently asked in Berkshire
How long does strategic land take?
Often several years, because it may need a local plan allocation and then an outline permission. We are honest about timing for each site.
Will I be paid anything before planning?
Under an option, owners are usually paid a premium on signing, with the main payment when the land is sold after planning.
Is Ascot too far from our Birmingham base?
No. We are based in Great Barr, Birmingham, about 94 miles from Ascot, and we look at land right across England and Wales.
Can an agent introduce land in Ascot to you?
Yes. Estate agents, land agents and planning consultants can introduce sites with the owner's consent. Any fee is agreed in writing before details are shared, confirmed by the owner in writing and paid only on completion.