Allocated and promoted land wanted in West Bromwich
We are actively looking for allocated and promoted land in West Bromwich and the surrounding area, with or without planning permission.
Allocated land is identified for development in an adopted local plan (England) or Local Development Plan (Wales). Promoted land has been put forward through a call for sites or candidate site process. Both are strong signals of potential, and we buy or take options on such land.
- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
What allocated and promoted land we want near West Bromwich
We are interested in land around West Bromwich at any plan stage, from a first submission to an adopted allocation. West Bromwich lies about 5 miles north-west of Birmingham in the West Midlands. We also cover Smethwick, Wednesbury, Tipton and the villages between them.
- Land allocated for housing in an adopted plan
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Parts of larger allocations owned separately
- Land in a neighbourhood plan allocation
Metro tram extensions, the High Speed 2 stations at Curzon Street and Interchange, and suburban rail lines are a focus for higher-density homes. Former industrial land often needs contamination and ground investigation, and the Black Country's mining and limestone legacy means ground stability checks are common.
Before we make an offer in West Bromwich
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Shared allocations
Where several owners hold one allocation, collaboration and equalisation matter.
Evidence base
Councils expect technical evidence on deliverability.
In England, the revised National Planning Policy Framework published on 17 August 2026 replaced the old "tilted balance" with new settlement policies: development within a settlement should normally be approved unless the harm substantially outweighs the benefits, while land outside a settlement can gain support in defined circumstances.
We are based in Great Barr, Birmingham, close to West Bromwich, and we buy land throughout England and Wales.
Four ways to sell to us
Subject-to-planning contract
Used where an application is the next step.
Subject-to-planning contractOption agreement
You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.
Option agreementJoint venture
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
Joint ventureThe next steps
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Allocated and promoted land in West Bromwich: common questions
Is there an equivalent of a call for sites in Wales?
Yes. Welsh councils run candidate site stages when preparing or reviewing their Local Development Plans.
Do you buy part of an allocation?
Yes. Where an allocation is split between owners, we can buy or take an option on one part and work with the others.
Can an agent introduce land in West Bromwich to you?
Yes. Estate agents, land agents and planning consultants can introduce sites with the owner's consent. Any fee is agreed in writing before details are shared, confirmed by the owner in writing and paid only on completion.
Which planning rules apply to land in West Bromwich?
As West Bromwich is in England, national policy comes from the National Planning Policy Framework, revised in August 2026. Local policies in the council's development plan also apply.