Joint venture for land in South Glamorgan
You contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed.
A landowner joint venture is a partnership where the owner contributes land and we fund and manage planning and delivery, with the proceeds shared on an agreed basis after agreed costs are recovered. It can unlock more value than a sale but involves more risk, longer timescales and closer involvement.

Joint venture for land in South Glamorgan
Considering a joint venture for land in South Glamorgan? Here is how it works and where it fits. South Glamorgan covers Cardiff and the rural Vale to the west, including Barry, Penarth, Llantwit Major and Rhoose. Green wedges protect open land around Cardiff, and Future Wales anticipates a green belt for the wider region once a regional plan sets its boundary. Typical sites include brownfield and former industrial land in Cardiff, edge-of-town fields around Barry and the Vale villages, and infill plots, with coastal and river flood risk assessed under TAN 15.
Cardiff is a major focus for new homes in Wales, with regeneration around Cardiff Bay, the city centre and stations on the South Wales Metro. The Glamorgan Heritage Coast, conservation areas and the airport at Rhoose shape what is suitable in the rural Vale.
In Wales, planning decisions are guided by Planning Policy Wales and Future Wales: the National Plan 2040, with land for housing identified through each council's Local Development Plan, including candidate site stages when plans are reviewed.
The Planning (Wales) Act 2026 received Royal Assent on 27 April 2026 and is being brought into force in stages, consolidating Welsh planning law into a single Welsh framework.
In short: you contribute the land, we fund and manage planning and delivery, and the proceeds are shared as agreed. It usually suits owners of larger or well-located sites; landowners who want a long-term interest; sites where a sale would undervalue the long-term potential. See how a joint venture works for the full process, pros and cons.
Land in South Glamorgan that often suits a joint venture
WantedLand with planning permission
If you hold a consent in or near Cardiff, send us the decision notice and the approved drawings; that is usually enough for a first view. An option if you would rather share in the build than sell outright.
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WantedBrownfield land
In Cardiff, the brownfield sites we look at are often tucked behind main roads or alongside older housing, close to services. Can work where the owner wants to share in a redevelopment.
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WantedInfill plots
Around Cardiff, infill plots are often side gardens or gaps left between older houses; the street's character usually sets the design. Possible if you would like a share of the sale of the new home.
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WantedFarmland and paddocks
Fields that wrap around the edges of Cardiff and its neighbouring villages are the farmland we most want to talk about. Suits owners who want to stay involved and share the upside.
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WantedStrategic land
Around Cardiff, strategic sites tend to be the big fields between the built edge and the main roads, where a whole new neighbourhood could be planned. For owners who want a closer partnership and a share of the profit.
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WantedCommercial and industrial sites
In Cardiff, industrial land that has drifted out of use can often be reimagined as homes, subject to the council's view on employment land. Can suit owners who want to share in a redevelopment.
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WantedBarns and rural buildings
We look at barns and rural yards around Cardiff and give a straight view on whether conversion or replacement is realistic. Possible for larger farmyards.
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WantedAllocated and promoted land
Around Cardiff, allocated sites and land put forward to the council are usually the furthest along, so they can often move faster than land at an earlier stage. For owners of larger allocations who want to share in delivery.
Learn moreTowns we cover in South Glamorgan
Joint venture: questions
Do I need to put money in?
Not usually. In most landowner joint ventures the land is the owner's contribution and we fund the costs, which are recovered from the proceeds before profit is shared. Structures vary.
What if the venture does not get planning?
The agreement sets out what happens. In a simple contractual joint venture the land usually stays yours, but company or partnership structures, or a lender's charge, can change that, so take advice on the structure.
Is a joint venture right for me?
It suits owners comfortable with more risk and a longer timescale. We will say if a sale or option looks a better fit.
Do you use joint ventures for land in South Glamorgan?
Yes. We use joint ventures across South Glamorgan and the rest of Wales, where the structure suits the site and the owner.
