Strategic land wanted in Freshwater
We want to hear from owners of strategic land in Freshwater. There is nothing to pay us, and you are under no obligation.
Strategic land means sites big enough to need long-term promotion, infrastructure and often a local plan allocation. Owners typically keep the land while it is promoted and are paid when planning is secured and the land is sold.

- Size
- 50+ homes
- Planning
- Usually without
- Areas
- England & Wales
- Ways we buy
- Option or JV
The strategic land that interests us around Freshwater
Larger landholdings on the approaches to Freshwater are where strategic land usually comes from, particularly near transport links. Freshwater is on the Isle of Wight, about 10 miles west of Newport. Nearby places include New Milton, Newport and Cowes.
- Land for 50 or more homes next to a town or larger village
- Sites that could form part of a local plan allocation
- Land with more than one possible access point
- Sites already being considered by the council
The Isle of Wight has no Green Belt, but the Isle of Wight National Landscape covers much of the coast and downland. Housing is concentrated around Newport, Ryde, Cowes and East Cowes, Sandown and Shanklin, with many villages elsewhere. Typical sites are edge-of-town fields, infill plots, former holiday or commercial premises and farm buildings, with coastal change and ground instability relevant on parts of the coast.
Checks we make on strategic land in Freshwater
Local plan timing
Strategic sites usually move with the plan cycle, so we look at where the council is in its review.
Land assembly
Larger schemes often need several owners to agree a fair way to share value.
Promotion costs
Technical studies and plan representations cost money; under an option we pay them up front, and any recovery from the price is capped in the heads of terms.
In England, the revised National Planning Policy Framework published on 17 August 2026 replaced the old "tilted balance" with new settlement policies: development within a settlement should normally be approved unless the harm substantially outweighs the benefits, while land outside a settlement can gain support in defined circumstances.
The Isle of Wight has no designated Green Belt, so the main policy questions near Freshwater are usually the settlement boundary, landscape and access.
We are based in Great Barr, Birmingham, around 130 miles from Freshwater, and we travel to see sites across England and Wales.
How we could buy your land in Freshwater
Outright purchase
Rare before planning; more usual once an allocation or outline consent exists.
Outright purchaseSubject-to-planning contract
We agree a price now and complete once a satisfactory planning permission is granted.
Subject-to-planning contractOption agreement
You grant us the right to buy within a set period, usually for an option premium, while we pursue planning.
Option agreementFrom first call to completion
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Frequently asked on the Isle of Wight
What if my neighbours own part of the best site?
We can help bring owners together under an equalisation arrangement so value is shared fairly, whoever ends up with the roads or open space.
Will I be paid anything before planning?
Under an option, owners are usually paid a premium on signing, with the main payment when the land is sold after planning.
Is Freshwater too far from our Birmingham base?
No. We are based in Great Barr, Birmingham, about 130 miles from Freshwater, and we look at land right across England and Wales.
Do I need to pay anything to have land in Freshwater assessed?
No. Our appraisal is free and there is no obligation to sell to us.
