Allocated and promoted land wanted in Freshwater
We are actively looking for allocated and promoted land in Freshwater and the surrounding area, with or without planning permission.
Allocated land is identified for development in an adopted local plan (England) or Local Development Plan (Wales). Promoted land has been put forward through a call for sites or candidate site process. Both are strong signals of potential, and we buy or take options on such land.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
The allocated and promoted land that interests us around Freshwater
Around Freshwater, allocated sites and land put forward to the council are usually the furthest along, so they can often move faster than land at an earlier stage. On the Isle of Wight, Freshwater sits about 10 miles west of Newport; New Milton and Newport are its nearest neighbours on our list.
- Sites submitted to a call for sites (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
- Land in a neighbourhood plan allocation
Because the island drains to the Solent, nutrient neutrality advice has applied to new homes, alongside recreation mitigation for coastal birds. Development is focused on the larger towns and the Medina valley, with ferry links to the mainland at Cowes, East Cowes, Ryde and Yarmouth shaping access.
What decides whether a site in Freshwater works
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Existing agreements
Land may already be under option or promotion; we check for exclusivity.
Evidence base
Councils expect technical evidence on deliverability.
National policy in England now recognises "medium development" of 10 to 49 homes on sites up to 2.5 hectares, and asks councils to allocate at least 10% of their housing on sites of one hectare or less and a further 10% on sites of one to 2.5 hectares.
The Isle of Wight has no designated Green Belt, so the main policy questions near Freshwater are usually the settlement boundary, landscape and access.
We are based in Great Barr, Birmingham, around 130 miles from Freshwater, and we travel to see sites across England and Wales.
Four ways to sell to us
Outright purchase
We agree a price and buy the land, with no planning condition attached.
Outright purchaseSubject-to-planning contract
We agree a price now and complete once a satisfactory planning permission is granted.
Subject-to-planning contractFrom first call to completion
Get in touch
Tell us where the land is and what you know about it.
Site review
We look at the land, its planning position and anything that could affect it.
Proposal
We put our proposal in writing, with no obligation to accept.
Exchange and completion
If you go ahead, contracts are exchanged and the sale completes on the agreed terms.
Allocated and promoted land in Freshwater: common questions
My land is in a call for sites. Does that mean it will be allocated?
No. A submission only means the council will assess it. Good technical evidence and a clear access plan improve the chances.
My land was under an option that expired. Can you take over?
Yes, if the earlier agreement has properly ended. We will want to see it to confirm there is no continuing exclusivity.
Can an agent introduce land in Freshwater to you?
Yes. Estate agents, land agents and planning consultants can introduce sites with the owner's consent. Any fee is agreed in writing before details are shared, confirmed by the owner in writing and paid only on completion.
Which planning rules apply to land in Freshwater?
As Freshwater is in England, national policy comes from the National Planning Policy Framework, revised in August 2026. Local policies in the council's development plan also apply.
