Allocated and promoted land wanted in Pembroke
We want to hear from owners of allocated and promoted land in Pembroke. There is nothing to pay us, and you are under no obligation.
Land that has been allocated or put forward to the council is often the most advanced land a private owner holds. We look at the allocation policy, the evidence the council expects and the route to an application.

- Size
- Any
- Planning
- Allocated or submitted
- Areas
- England & Wales
- Ways we buy
- Option, conditional or outright
The allocated and promoted land that interests us around Pembroke
We are interested in land around Pembroke at any plan stage, from a first submission to an adopted allocation. In Dyfed, Pembroke sits about 29 miles south-west of Carmarthen; Pembroke Dock and Milford Haven are its nearest neighbours on our list.
- Land allocated for housing in an adopted plan
- Sites submitted to a candidate site process (England) or candidate site register (Wales)
- Land identified in a draft plan or housing land availability assessment
- Sites where the current promoter's agreement has ended
Dyfed covers west and south-west Wales, from Llanelli and the Amman valley to Carmarthen, Aberystwyth, Haverfordwest and the Milford Haven waterway. There is no green belt, but the Pembrokeshire Coast National Park and part of Bannau Brycheiniog National Park are major constraints. Phosphate limits in the Teifi and Cleddau river catchments have slowed some housing schemes, and sites often come forward as edge-of-town land, village infill and farm buildings.
What decides whether a site in Pembroke works
Plan stage
An adopted allocation carries more weight than a draft one or a call-for-sites submission.
Allocation requirements
Allocation policies often set numbers, access, infrastructure and design expectations.
Existing agreements
Land may already be under option or promotion; we check for exclusivity.
In Wales, planning decisions are guided by Planning Policy Wales and Future Wales: the National Plan 2040, with land for housing identified through each council's Local Development Plan, including candidate site stages when plans are reviewed.
Though we are based in Birmingham (roughly 141 miles away), distance is no barrier: we look at land across England and Wales.
Four ways to sell to us
Subject-to-planning contract
We agree a price now and complete once a satisfactory planning permission is granted.
Subject-to-planning contractFrom first call to completion
Tell us about the land
Use the form or call us with the location and a rough outline of the site.
Free appraisal
We review title, planning and constraints and tell you honestly what we think.
Written offer
If the site suits us, we set out an offer and the way we propose to buy.
Solicitors take over
Your solicitor and ours agree the contract; we keep you informed throughout.
Your questions answered
My land was under an option that expired. Can you take over?
Yes, if the earlier agreement has properly ended. We will want to see it to confirm there is no continuing exclusivity.
Do you buy part of an allocation?
Yes. Where an allocation is split between owners, we can buy or take an option on one part and work with the others.
Which planning rules apply to land in Pembroke?
As Pembroke is in Wales, national policy comes from Planning Policy Wales and Future Wales: the National Plan 2040. Local policies in the council's development plan also apply.
Do I need to pay anything to have land in Pembroke assessed?
No. Our appraisal is free and there is no obligation to sell to us.
